Top Tier Tailgating

Top Tier Tailgating


Bud Light wanted to reach and engage college football loving fans in a unique and engaging setting.


IG created an immersive tailgate experience with games, concerts, and samples of their newest light lagers with the goal of creating a lasting brand impression as the catalyst for great times with great friends.


Sponsorship/Activation | Event Planning/Production | Experiential/Tabling | Concessions | Graphic Design/Production | Brand Ambassadors | SkyView Suites | Multi-Day | Multi-Market | Concert


  • 5,000+ samples enjoyed
  • 2,500+ happy Bud Light fans