Big concert-like event

Leave 'em Astounded

Create Lasting Memories

Regardless of the occasion, motivation, purpose, or desire, our ambition is to chain your brand to a tree in the minds of your current and would be customers. To linger as long as we can in their thoughts and conversations.

However, to do something of that stature takes fearless dreamers, visionaries, thinkers, solutionists, futurists, and enthusiasts. It takes a gale wind force at your brand’s back. It takes an Innovative Group.

Group of kids holding drawings and smiling at the cameraWoman smiling holding out a wine glass and stomping grapesGroup of people fishing off the back of a boat

Meet the Music Makers

Barry Kates
Jared Shattuck
Camie Dunbar
Justin Miles
Britney Treminio
Joe Berkowitz
Jima Walker
Rick Wagner

Be in Good Company

American Express
Anheuser-Busch InBev
Atlanta Falcons
Big Machine Music City
Celebrity Cruises
INDY 500
Jack Daniels
Jose Cuervo
MLB All-Star Game
Marco's Pizza
Mecum Auctions
Miami Heat
Michelob Ultra
Notre Dame
Savannah Golf Championship
Southwest Airlines
Sport Fishing Championship
Stella Artois
Super Bowl LIV
Tampa Bay Host of Super Bowl LV
Ultra Music Festival
United Airlines
Universal Studios
Visit Houston
“Innovative Group is a top-notch agency committed to leading outstanding brand experiences. IG is hyper focused on the small details that are often overlooked, which makes execution go from good to GREAT. From brand integration to consumer communications, the team provides creative solutions for any issue that comes up and always goes the extra mile to get the job done. My experience working with Innovative Group has been outstanding, which is why we continue to utilize them time and time again for activations, experiential marketing events, hospitality/mobile asset solutions, and more!”
~ Nolan Sportelli | Sr. Manager, Trade Experience Anheuser-Busch
“Innovative Group was a joy to work with every step of the way. I am so proud to have been part of this fabulous team from Celebrity Cruises, Innovative Group, and Relevance. Having done events for so many years, I know how rare it is to find such a supremely compatible team with the magic combination of talent and ability to work both hard and smart, and a commitment to making the guests’ experience memorable. Plus, the ability to have fun through it all!”
~ June Richards Miller | Relevance
"It was absolutely an amazing experience working with Innovative Group! Everyone was extremely professional and a pleasure to work with. The team really went above and beyond my expectations. I have worked with many different agencies, and this was the first time I felt comfortable leaving everything in the teams’ hands. Not only did I witness how strong of an agency Innovative Group is, but so did all the stakeholders involved. We will definitely be working with Innovative Group on more projects in the future!”
~ Keely Mulligan | Brand Manager, Regional Marketing Anheuser-Busch
“When Notre Dame needed to host a family-friendly event in collaboration with the Goodyear Cotton Bowl, Innovative Group came to the rescue! We had 26 days to plan and execute a one-of-kind experience. The IG team had a vision. They inserted their incredible creative experience, found the best vendors, designed an amazing menu, created an awesome environment with games and decor, negotiated competitive contracts, stewarded University resources, and maintained superb communication every step of the way. IG was the perfect partner!”
Katherine Lane | Sr. Director, Special Events & Stewardship Notre Dame

Make Extraordinary Connections