Healthy Dose of Feel Good

Healthy Dose of Feel Good


Teladoc Health approached Innovative Group about driving awareness and engagement among eligible members in rural areas throughout the state of Mississippi.


Innovative Group created a tiered approach for Teladoc Health by targeting existing community events, sponsoring health and active living events, and by getting actively involved with the Mississippi State Fair. This would allow Teladoc Health to reach a larger stretch of the population in key target areas and align with their budget variables. In addition to creating an activation kit for all events, the team sourced, hired, and trained Brand Ambassadors throughout these key markets. IG created print materials and tabling tools, designed and distributed relevant promotional items, and formed partnerships to benefit TDH for months to come. This outreach has proven to increase brand recognition throughout the state based on calls to eligible members.


Sponsorship Activation | Event Planning/Production | Experiential/Tabling | Graphic Design/Production | Brand Ambassadors | Tour Management | Consulting/Management | Multi-Day | Multi-Market


  • Increase in brand recognition
  • Reached 7,292 eligible AVA members
  • 8% increase in registrations
  • 52% of registrants scheduled a visit