Experiential

Personalized and participatory brand experiences allow your audience to fully immerse themselves in your brand. We specialize in dreaming up and delivering experiential marketing campaigns that fuel and even change people’s perceptions about a brand. Share something truly unique.

Stand out in a sea of traditional marketers by transforming your customer experience utilizing Innovative Group’s powerful experiential marketing services, including Interactive Brand Engagements, B2B and B2C Experiences, as well as Exclusive Culinary Solutions. Let’s chat!

Activations

Rather than simply advertising a product or service, brand activations invite your customers to  immerse themselves in your brand. It’s an incredibly powerful way to increase customer engagement, brand loyalty, and revenue. When it comes to bringing your dream brand activation to life,

let Innovative Group handle all the details around your brand’s Onsite Activations/Management and Event Productions so you can focus on the things that mean the most to your business.

Strategic Alliances

Forming alliances with the right brand partners can cultivate strong buzz for your experiential marketing campaigns. Driving brand awareness and building excitement amongst your audience. Through custom branding components and product placement opportunities, you can drive additional

revenue and delight your customers. Take advantage of our strategic alliance services around Sponsorship Procurement, Sponsorship Development and Activation, as well as Venue and In-Kind Partnerships. Each has the ability to amplify your brand’s reach, while contributing to long-term brand loyalty.

Sales & Customer Acqusitions

Today’s business landscape is incredibly saturated. More than ever, sales and new customer acquisitions are essential to boosting customer engagement. Let Innovative Group expand your customer base and gain that valuable and much needed edge over your competition. Our team is ready to

increase your bottom line, while ensuring greater affinity for your brand with our sales and customer acquisition services. Offering Consultative Sales and Customer Service Teams, Brand Ambassadors, Eye-Catching Displays and Event Lounge Designs, and so much more.

INtel

Imagine achieving market intelligence for your industry, event, or location across hundreds of touch points in real time. It's possible through Innovative Group’s INtel data analysis program. Where you’ll gain actionable insights and a competitive advantage to leverage new market approaches, while building strong data driven strategies.

Just a sample of the proprietary data Innovative Group’s INtel can offer when helping to plan or recap your next event.

Popular Interests and Brand Preferences
Foot Traffic Counts and Dwell Time
Attendee Demographics
Psychographic Characteristics
Median Household Income
Performance Against Local or Distant Competitors

Just a sample of the proprietary data Innovative Group’s INtel can offer when helping to plan or recap your next event.

Popular Interests and Brand Preferences
Foot Traffic Counts and Dwell Time
Attendee Demographics
Psychographic Characteristics
Median Household Income
Performance Against Local or Distant Competitors