Better Together

Better Together


Anheuser-Busch needed someone to develop an experiential initiative that would take their Bud & Burgers promotion to the next level.


Spanning a two-month tour, IG created an experiential activation that set Budweiser apart at each event. We took an existing Food Truck and converted it into the Bud & Burger truck. The truck was flanked by a giant-sized Plinko game, an interactive photo booth, and bars flowing with plenty of Budweiser. It was such a huge hit, that other participating vendors asked if we could help them stand out better with their future activations.


Sponsorship Activation | Event Planning/Production | Experiential/Tabling | Concessions | Graphic Design/Production | Brand Ambassadors | Tour Management | Multi-Market | Mobile Tour


  • 8 Successful activations
  • 170 Cases of beer and 2,000+ burgers sold
  • 5,000+ samples served